Essentially, this module offers advice on digital market development with a focus on how a company can tap into the digital market. Both online marketing and online sales play a role here. In addition to the formulation of company-specific online marketing strategies, specific measures can also be implemented by Website Stuttgart. This can be, for example, the creation or optimization of a professional website, possibly your own online store or the use of external auction, sales or service platforms as well as social media tools, website monitoring and content marketing. It should be noted that the use of mobile devices is becoming increasingly important. The needs of customers, such as user-friendliness, common payment methods and customer service, as well as legal requirements for company data protection and information security must be taken into account. As a rule, online marketing also includes business processes that are subordinate to an online store, such as the provision of goods and payment transactions.